Reputation management is everything when it comes to growing a successful business these days. In this blog, we’ll explain exactly what reputation management is, why it’s so important, and how you can build the best possible reputation for your business with Business Intelligence.
What is Reputation Management?
Reputation management is a relatively self-explanatory concept. For the most part, it’s exactly what it sounds like: when you manage your reputation, you’re keeping track of what others are saying about your brand, i.e. your reputation, and working to keep that reputation as positive as possible.
Managing your reputation is an essential part of running a business, but it can be a difficult task when you try to tackle it on your own. A few bad reviews or one listing with incorrect information could cost you hundreds of potential customers, especially if you don’t know where to find those reviews and listings or how to fix them.
Luckily, you don’t have to tackle it alone; W.D. Strategies is here to help. Below, we’ll explain the benefits of reputation management and how we can help your business thrive, from ensuring consistent, accurate listings to handling negative reviews.
Why is Reputation Management Essential for Getting Found Online?
So you know what reputation management is, but what’s so important about it? The truth is, a lot hinges on your business’s online reputation–perhaps more than you think. Let’s take a look at why reputation management is such an essential factor when it comes to getting found online:
Put yourself on the map and provide correct information
These days, the internet is the number one way that people search for local businesses. That means if your business isn’t listed online, people simply aren’t going to be able to find it. But in addition to being listed online, you should also make sure all of those listings are accurate.
Accuracy is everything. It won’t do you any good for people to find your business if the information they’re finding is incorrect! It turns out that 97% of people learn more about a local company online than anywhere else, so if your business’s listings are inaccurate, a lot of people are going to be misinformed.
Not only does incorrect information such as the wrong telephone number or address make it difficult for customers to buy from your business, but it can also be detrimental to your search rankings; search engines prioritize consistency, so it’s vital that you fix any discrepancies for SEO purposes.
That’s why it’s essential to ensure that all of your business’s listings are as accurate as possible. However, if you don’t use a reputation management software like the kind we provide our clients with through Business Intelligence, you may not even know there are incorrect listings out there in the first place. The right software will easily be able to find and alert you of each place your business is mentioned, from web directories to social networks, so you can have peace of mind knowing all of the information is accurate–or that you can correct it if it’s not.
Build a good reputation
Gathering positive reviews and addressing negative ones is essential to the success of your business; these days, people rely heavily on the reviews of businesses. In fact, at least 88% of people read reviews before making a purchase. So if there are many negative reviews that potential customers can easily see online–or if there is a lack any of reviews at all–you’re going to run into trouble.
Of course, negative reviews happen. Unfortunately, not everyone will love your business. However, addressing negative reviews and offering to fix any inconveniences can help build trust with your audience by showing you value their satisfaction.
To make sure you’re always able to scope out negative reviews and demonstrate top-notch customer service by replying to them in a timely manner, reputation management software is the best way to go. W.D. Strategies will help you stay on top of all your reviews across the internet. That way you’ll never leave a negative review unresolved, your customers will stay happy, and those researching your business will see that you handle situations with care.
Stay on top of your business’s reputation with Business Intelligence
Reputation management is essential to your business, especially when it comes to ensuring that your target audience is able to find you online. But we understand that handling your own reputation management can be overwhelming. That’s why we’re here to help with top-notch reputation management software through Business Intelligence.
When you manage your reputation with Business Intelligence, you’ll be able to make sure your business is listed in all the right spots, keep track of all of those listings, boost your SEO to be found more easily, and stay on top of all of your reviews–both good and bad–in order to ensure the best reputation possible.
To learn more about how Business Intelligence can help you run your business online, schedule a call with us today.