A great website is an essential part of any successful business these days–but the quality of your website won’t do you any good if it’s not getting traffic. And one of the best ways to drive repeated traffic to your website is by building, maintaining, and utilizing an email list. Not only will it drive traffic (with even higher click-through rates than tweets!), but it’s also a great medium through which to connect and build trust with customers.
The first and most essential step of this process is to build your list by gaining subscribers. This can be done through calls to action on your website’s landing pages, subscription links posted on your social media channels, and even pop-ups on your web pages.
Once you’ve built a solid mailing list, though, how do you effectively utilize it to ensure you’re driving as much traffic to your website as possible? We’ll cover three methods below.
Regular email campaigns
A classic email campaign is tried and true; they can get you great results and drive traffic if you utilize them regularly. Here are a few of the best email campaign practices to drive repeated traffic to your website:
Newsletters
A newsletter can be an incredible way to build a good relationship with clients and customers. These give you the opportunity to be both conversational and personal as well as advertise your products and services.
One important thing to remember about a newsletter is to stay on top of it – in other words, you shouldn’t let too much time pass between emails, or you run the risk of subscribers forgetting they signed up at all, and, in turn, hitting that “unsubscribe” button when the next one rolls in. When customers are used to receiving regular emails from you, however, you’re likely to be remembered, trusted, and to make sales!
Coupons
Regularly sending promotional coupons to your mailing list is sure to boost sales – everyone likes a good deal! In fact, emails containing coupons have shown a 48% increase in revenue per email, as well as a 14% higher open rate, 34% higher unique click rate, and a 27% higher transaction completion rate.
Coupons you may consider including in your emails include discount codes, BOGO sales, free gifts, free shipping, and more.
Automations
Setting up automated e-commerce emails can help to keep customers engaged and increase sales by leading them through the customer journey. There are several effective email automation processes to consider.
Lapsed customer emails, for example, can be a way to reach out to customers who haven’t made a purchase in a while and remind them of your products and services to drive sales.
Abandoned cart reminders are another great option; these help to finalize sales by encouraging customers with items left in their cart to follow through with checkout.
You may also want to send regular product-related emails to your contacts, whether it’s simply to keep them informed and drive traffic with a blog post or to cross-sell by promoting complementary products.
Running ad campaigns
It turns out your email contact list can help connect you with customers through even more channels than email alone! They can be used to run ad campaigns by easily uploading your CSVs to Google, Facebook, LinkedIn, and more.
This means you’ll be able to target the contacts whose emails you’ve acquired on other platforms. Your campaigns can extend beyond your emails and you’ll be able to reach customers and make more sales by utilizing all of your social media channels.
Need help running your ad campaigns? At Business Intelligence, we know exactly what it takes to handle it all effectively, efficiently, and successfully, so if you’re not sure where to start or just want a little guidance, we can help.
Build Your List with Business Inbound
The right leads will make or break the effectiveness of your mailing list and email campaigns. With our Business Inbound service, we can help you reach out to hundreds of leads in order to build a sprawling, effective mailing list. We use an automated multi-channel approach that includes direct phone calls and email campaigns–and it will only cost you a fraction of what it takes to build a sales team.
Here’s how it works: We help you identify and contact your best leads with an effective workflow automation process that’s tailored to best suit your business, starting with 200-300 inbound leads per month. You can try this service out as a demo, but if you find it works for you (we think you will!) and want even more, we also offer an enterprise-level plan to generate a minimum of 700 contacts.
Want to learn more about Business Inbound and why our automated workflow approach is so beneficial? Check out our blog post.
At the end of the day, there are so many ways to utilize your email list–and it all starts with building a great one. At Business Intelligence, we can help with everything from leads to ad campaigns, so don’t hesitate to contact us today!
