Lead generation can be a difficult, time-consuming, energy-sucking, and even expensive task for a new business – especially when you’re building your sales team from the ground up. Not only do you have to focus on all the other moving parts that go into starting up a business, but you also have to worry about hiring people that are sure to do a good job when it comes to sales. So how can we improve sales productivity without burning out or breaking the bank?
Luckily, there’s a solution that can transform this all into a painless process: building automated workflows to streamline the work.
Workflow automation takes a defined series of tasks required to carry out a process and gets rid of all the manual steps involved – and it can save you a ton of time, effort, and energy, especially when it comes to sales and lead generation! Interested in learning more? We’ll cover more about the process below.
Set goals and track performance
The first step to automating workflow for lead generation is to set the right goals and implement performance tracking. In order to do this efficiently and effectively, you should create goals that are measurable.
For sales and lead generation, the best way to do this is by using a “cost per ___” method. That means that every single activity you track should be able to be measured and held accountable for its impact on your business’s monthly expenses.
For example, this could be applied to leads by identifying the cost per new lead, which will help you ensure you’re spending the right amount on different campaigns and platforms. To calculate your cost per lead (CPL), you’ll just have to divide the amount of money spent on a particular campaign by the number of leads you acquired through that campaign. Essentially, the higher the CPL, the less effective the campaign.
Other factors that can be helpful to set goals for and track include trials, transactions, and clients.
When you set and track these goals, it’s much easier to know exactly where you’re at, what’s working, and how it’s contributing to your overall expenses – as well as your success and growth!
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Narrow down your leads
Bulk lists aren’t going to cut it if you want to be cost-effective and precise with your new lead identification. Luckily, automating workflows will allow you to be more surgical with your process. Thanks to modern technology, you can target leads on a more granular level – which makes the whole thing more cost-effective, too.
The best potential leads will line up with your ideal customer profile, so the first step is to hone that. Your ICP will define what type of company would most benefit from your services. You can fine-tune this profile by analyzing existing customers and outlining your ideal customer characteristics.
Once you’re clear on who your ideal customer is and, in turn, who your best leads are, you can build sales funnels and lead-gen campaigns on platforms like LinkedIn, Google, Facebook, Instagram, and Twitter.
Streamline your outreach to leads
Once you’ve identified your leads, reaching out to them should be an equally methodical and efficient process.
The key is to figure out which methods work best for your business and your leads. This will take some trial and error; experiment with adding potential leads to email marketing campaigns, digital ad campaigns that target your leads specifically, or reaching out by calling them directly – or even a combination of all of these.
It’s important to measure the conversion rate and ROI of whichever methods you use in order to assess what works best, and you can do this using the goal-setting methods we outlined above.
Try Business Inbound for workflow automation expertise
Want to start incorporating workflow automation processes into your own business with a system like this? It can make all the difference in your lead generation, sales, and bottom line. For help with developing a system that works for you, get in touch with our team today!
We’re dedicated to helping you save time and cut expenses associated with identifying and qualifying leads by developing an effective workflow automation process for your business. We take a streamlined approach that promises incredible results – starting with 200-300 inbound leads per month.
You can start today by setting up a meeting and trying out a demo. We even offer an enterprise-level plan, through which we’ll generate a minimum of 700 contacts for your business and reach out to them in a way that suits your business for the best results. This includes direct calling, email marketing, or others, depending on the nature of your sales process.
Essentially, Business Inbound is a system that combines multiple softwares to connect you with promising leads for a fraction of what it costs to build a sales team. So whether you’re just getting started or want to see your business grow bigger than ever, we’re here to help, so reach out today!
