The idea of digital transformation can feel daunting for small-mid-sized business owners. In fact, many people would rather continue paying more money for their current softwares than go through the effort of changing. However, digital transformation is vital if you want to allow your business to grow and keep up with the competition. In this episode, we share some tips for making the process a little easier – and explain why it will be worth it in the long run.
Why digital transformation is important
If you want to ensure your business has the capacity to grow, it’s vital to adapt digitally. While the pandemic accelerated the digital transformation of many businesses, the importance of staying technologically up to date doesn’t start or end there.
One report by KPMG showed that out of 100 CEOs from large global companies, 75% think the digitization of operations and creation of next-gen operation models is necessary. 75% also recognize that the creation of a seamless digital customer experience is necessary.
What does that mean for business owners? If you want to keep up with the competition, you have to get on board as well.
However, we know that the process can seem intimidating, which is why we’re helping you start small.
Where to start
Digital transformation doesn’t have to mean a complete overhaul of your current operations. It will simply allow you to streamline the processes that you already have in place to save you time and money.
To get started, identify a key process in your business that could be streamlined, then find a simple solution.
An example could be customer communication. If you work with consumers at multiple touch points, one way to make everything easier is to build a dashboard from which you can access all of those channels and provide responses as quickly as possible.
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It could even mean digitizing a task as simple as getting a signature. This became especially important during the pandemic, and there are a wide range of digital signature tools available.
Solutions issues like these are out there, and they’re often simpler than you may think. There are tons of tools that will help you streamline tasks in order to enhance your workflow and get you on track to a digital transformation.
Business Intelligence can help
If you’re resistant to digital transformation because it seems like too much of a hassle, you’re not alone. Lots of business owners feel the same way. Not only is it possible to start small, but it’s also possible to start with the help of Business Intelligence on your side.
We’ll meet you where you’re at to get you on a smoother, more efficient track with your digital processes.
Learn more about Business Influence, our social media automation and reporting system, here; check out how we can help with your digital sales; and schedule a free consultation today to get started.
