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Dr. Wang and co-host Joey DiGangi make predictions on an impending paradigm shift from user-generated content to professionally-generated content. They look at the digital marketing industry as an example of what’s on the way and explain why all businesses should be paying attention to the forces impacting the industry right now. They assert their position that there’s going to be more need for professional content, and then offer the most effective ways to gauge whether you’re getting a return on the investment–including capital and time–that you invest into each activity.
