E-commerce sales are consistently on the rise; in fact, in 2020, they skyrocketed at a record rate of 43.7%. And just as many other trends that picked up during the COVID-19 pandemic, these high numbers seem to be here to stay.
This means that it’s increasingly important for businesses to optimize and enhance their e-commerce presences and processes as much as possible. The key is to work smarter and save time so you can put more energy towards growing your business. Incredible e-commerce technology is right at our fingertips, so it’s time to take advantage of it!
In such a competitive market, it’s vital to grab the attention of customers and keep them coming back for more. Building trust and strong relationships with customers is essential for any business to stand out on the e-commerce market. To help you out, we’re sharing three essential automated email marketing processes you should utilize for your Wix Store, Shopify Store, or WooCommerce store.
What is e-commerce automation and why is it important?
If you run an online store like Wix, Shopify, or WooCommerce, you likely already know how handling all of the essential processes can become difficult and inefficient: as a business owner, you have to handle inventory, order fulfillment, processing, and more.
The repetitive tasks can feel endless, and the time-consuming nature can hold you back from doing the things that really matter in order to grow your business.
That’s where automation comes in. E-commerce automation technology allows you to streamline these tedious tasks by handling them so that you don’t have to lift a finger. Essentially, no manual work is necessary, and everything becomes self-fulfilled to save you tons of time–and put more energy into creating strong customer relationships, improving the customer experience, and growing your business.
Email automation
While many automated processes handle admin work, emails are another essential part of running an online business that can be streamlined through automation. Email marketing is a huge way to keep your customers engaged and finalize sales, and automating this process will not only make it easier for you, but ensure your customers are easily led through the whole buying experience.
Lapsed customer emails
Gaining a customer is great – what’s even better is ensuring they keep coming back. If you want to make sure the people who have purchased from your store don’t forget about your business too easily, lapsed customer emails are a great process to automate.
Lapses customer emails can be sent to customers who haven’t made a purchase in a while. They’ll keep past customers engaged and more likely to return to your store to make another purchase.
Product-related content
Providing informational content to customers is one of the best ways to effectively market your business and keep your customers engaged. Automate this process so that customers receive emails filled with information related to specific products – whether it’s blogs, use cases, videos, or more – and you’ve got a winning strategy. When your customers stay informed on the products they purchase, they’re more likely to keep coming back for more.
This can also be a great way to cross-sell: once a customer buys a specific product, they can automatically receive a suggestion for another related or complimentary product.
Abandoned cart reminders
There are tons of reasons a customer may abandon their cart while shopping in your e-commerce store – indecision, second guessing, or even just a simple distraction to pull them away from their device. An abandoned cart reminder is a great way to re-engage them and encourage a checkout.
Abandoned cart emails can be automated so that a customer will receive them each time they leave your Wix, Shopify, or WooCommerces store with something left in their cart that they haven’t purchased. This way, they’re easily reminded of the product they were considering purchasing – and, hopefully, convinced to carry through with checkout.
The bottom line
E-commerce is only going to become a more essential part of running a business, so it’s time to hop on board – and to make everything easier on you as you scale, automation will be your saving grace.
There are so many processes that can be automated out there; most of the tedious ones that are a drag manually can become a piece of cake thanks to technology. And once you’ve got all of those small tasks covered, email automation (with processes including but not limited to the three we’ve listed here!) is a great way to build customer relationships and keep them engaged.
Getting Started with E-Commerce Marketing Automations
If you’d like to get support when creating your email automations, you can reach out to our team for guidance. Get started today by scheduling a free consultation.
